Mustafa is a global executive with a proven track record as Chief Executive Officer managing multi-billion dollar businesses, and scaling up new businesses to global scale. He has deep knowledge and experience in consumer goods covering every continent and business model, channel and stage of development. Over 27 years in consumer goods where he managed multi-billion dollar P&Ls, led business transformation initiatives ranging from change of ownership, M&A integrations, and large scale turnarounds. He operated at all organization levels from frontline, to executive, to enterprise strategy and global leadership.
He was selected by the Wall Street Journal to their CMO network, served in the esteemed role of judge at the 2022 Cannes Lions, and was invited to speak at the New Champions retreat at the World Economic Forum. He has been recognized by Forbes as one of the top 50 most influential executives and received Fast Company’s award for the most innovative consumer goods company in the region.
Currently he is PepsiCo’s Senior VP – _Global Category Growth Acceleration, Foods and Beverages.