Senior Associate, Digital Philanthropy

Job Details

Level: Associate
Job Location: World Food Program USA – Washington, DC
Remote Type: Hybrid in Washington, DC
Position Type: Full Time
Salary Range: $60,000 – $65,000 / year
Job Category: Fundraising

Position Overview

The Senior Associate, Digital Philanthropy is a digital fundraising professional with experience in basic HTML and email templates. This role is a vital team member within World Food Program’s Development department, helping to engage prospects and donors via digital channels and increase financial support of the United Nations World Food Programme (WFP), one of the world’s largest humanitarian organizations addressing global hunger.

The Senior Associate, Digital Philanthropy manages the production of every email that World Food Program USA sends in support of our goal of Zero Hunger, whether that be fundraising, cultivation, stewardship or advocacy. The person in this role will lead the production of a robust and complex email program in-house, therefore having experience with basic HTML coding and building emails in a CRM is critical to being successful. The Senior Associate of Digital Philanthropy will work closely with the Senior Manager of Digital Philanthropy in email production and quality assurance, and lead in the production and content creation of donation pages for web, email, corporate and institutional partnership engagement. This position will have a strong focus on maintaining detailed testing strategies for reporting and analysis and be comfortable operating in an environment that requires swift action in response to global emergencies.

As a member of the Development Team, this individual works closely with staff across all World Food Programme USA departments – including operations, marketing and communications and policy. 

About World Food Program USA

World Food Program USA’s values provide the framework for how we behave and work together to reach our goals to feed and save the lives of the most vulnerable people around the world. Those values are:

Collaborative: We are all one team
Accountable: We own our work
Respectful: We are kind to each other
Inclusive: We champion diversity
Optimistic: We have a make it happen attitude

We are looking for applicants who embody these values and are invested in forwarding our mission.

Why Join Us?

  • We are a dynamic, forward leaning, financially stable organization.
  • You will be joining an effective, committed, high-performing group of colleagues who are well-regarded in the community.
  • This position will play a crucial role in aiding the organization in their mission of ending global hunger

Highlighted Responsibilities:

  • Use Salesforce to provide standard reporting and analytics on email messaging performance, donor acquisition, audience segments, email campaigns, and return on investment.
  • Responsible for drafting four to six emails per month. Emails must follow World Food Program USA’s style guide. This role will have access to World Food Program USA’s multimedia hub which houses photos and various other types of assets including b-roll, case studies, produced social media videos and more.
  • Manage day-to-day email marketing campaign execution through Salesforce Marketing Cloud Account Engagement (Pardot), including planning emails and automations that target non-donors, donors and recurring donors, copywriting, set[1]up of emails and automations, testing, quality assurance, execution, reporting and optimization.
  • Build and manage donation form production for the Development Team through Springboard.
  • Ability to think strategically and solve problems.
  • Collect, monitor, and report online contributions and activity for fundraising and donation pages, as well as overall program performance.
  • Leverage analytics to help the Development Team make data-driven decisions to guide fundraising strategies.
  • Respond to donor’s comments and concerns through surveys and other forms (i.e. unsubscribe) as necessary through email correspondence.
  • Contribute to brainstorms to develop campaign ideas and improve digital efforts.
  • Participate in collaboration with various departments to improve reporting and processes
  • Work in a team to implement successful email campaigns.
  • Willing to work weekends and holidays occasionally if global events occur requiring rapid email response.

Qualifications:

  • Passion for our shared vision of creating a world with zero hunger preferred
  • Must be able to code basic HTML by hand; familiarity with CSS preferred
  • Strong grasp of online metrics, statistics and common Excel functions
  • Experience with data interpretation and analysis
  • Comfortable with both creative and analytical approaches to work
  • Understand site content management systems, including email and donation page creation platforms
  • Experience with Salesforce preferred.
  • Able to juggle multiple projects at once and respond to changing priorities.
  • Must be comfortable managing complex segmentation strategies that require multiple email/ donation page set-ups per campaign message
  • Excellent attention to detail and strong organization skills
  • Excel while working independently and collaboratively in a team; proactively propose recommendations or solutions to the team
  • Comfortable working in a space where emergency rapid response may be required
  • Minimum two years of relevant experience required
  • Commit to a donor-centric framework that honors the donor journey from first to ultimate gift, and the many ways donors engage with and support WFP USA