100 million meals.
It’s the kind of goal that takes a village to achieve. And Mastercard’s employees are ready to make it a reality—one meal at a time.
At its U.S. headquarters in Purchase, NY, Mastercard launched an employee engagement campaign to support its bold initiative through the World Food Programme (WFP), the world’s largest provider of school meals.
Energized employees tapped their cards and phones to a newly unveiled interactive contactless billboard, seamlessly making a $1.25 donation to provide a week’s worth of school meals to a hungry child in Bolivia. After every donation, a child appeared on the screen, sitting down at a school desk to enjoy a warm meal of rice and beans.
“We often say the best moments in life don’t just happen, people make them happen,” said Mastercard President and CEO Ajay Banga. “This is a new opportunity for our employees to ignite a connection, fuel a passion, create a moment, launch a movement, change a life or maybe even change the world.”